Post by nelsonelias on Feb 27, 2024 10:51:14 GMT
Until recently, TikTok was only the social network for young people, in fact the most present and active group was between 16 and 24 years old. It is probably this fact that still holds back B2B companies from investing in the Chinese social network. The trends, however, show a growth in the average age and the data published by in-Sane Management regarding content creators highlights this change: 43% are aged between 21 and 30 years 35% between 15 and 20 years old 22% over 30 years old Previous research said that only 4.76% of content creators on TikTok were over the age of 35.
The evolution is evident and the trend suggests a further increase in active adults on the platform. That's why B2B marketing needs to keep an eye on TikTok and the types of ads it makes available to advertisers. You Country Email List might be interested in: "Social strategies: Instagram abandons the TikTok-style feed model" Even B2B can create content suitable for TikTok The quality of the content is very important if you want to achieve a strategic result on Tik Tok, you shouldn't think that only videos of dances improvised by teenagers can be successful.
Even a B2B company can have good results by creating targeted content that shows the technical potential of a product or service in an entertaining way. Several Business to Business companies have achieved excellent results through TikTok by creating contests or publishing creative and accurate videos from a corporate communication point of view. What is expected in the near future is an increase in the use of this social network also in B2B marketing and that TikTok ADSs will become an increasingly used tool to strengthen brand awareness and encourage sales.
The evolution is evident and the trend suggests a further increase in active adults on the platform. That's why B2B marketing needs to keep an eye on TikTok and the types of ads it makes available to advertisers. You Country Email List might be interested in: "Social strategies: Instagram abandons the TikTok-style feed model" Even B2B can create content suitable for TikTok The quality of the content is very important if you want to achieve a strategic result on Tik Tok, you shouldn't think that only videos of dances improvised by teenagers can be successful.
Even a B2B company can have good results by creating targeted content that shows the technical potential of a product or service in an entertaining way. Several Business to Business companies have achieved excellent results through TikTok by creating contests or publishing creative and accurate videos from a corporate communication point of view. What is expected in the near future is an increase in the use of this social network also in B2B marketing and that TikTok ADSs will become an increasingly used tool to strengthen brand awareness and encourage sales.
